Author: Gravity4

the future of articial intelligence

Gurbaksh Singh Chahal: Artificial Intelligence Will Change Our Connection with the World

It’s no secret technology is moving faster than ever. It seems like every week there’s a new innovation. Regardless of the size of the change, the speed of this process has a huge impact on the business world. It is our responsibility to harness that technology and put it to the best use possible. We can’t wait for another development; we have to act now.

The Rise of Artificial Intelligence

Gurbaksh Singh Chahal believes that in just a few years (maybe even just 1-2 years!), many of our daily activities will be streamlined through artificial intelligence. We’ve already started, with voice or image recognition technology. But the digital industry is poised to take the technology beyond that stage-far beyond it.

Language has always played a critical role in society, beginning with very basic communication. What artificial intelligence can do is take that language and manipulate into a task or set of tasks. Not even 10 years ago, we would have said this was impossible. Today, these technologies are no longer dreams, but realities within our grasp.

How Gurbaksh Singh Chahal Believes We’ll Move Forward

Voice activation is a big key for future projects, says Gurbaksh Singh Chahal. It can propel artificial intelligence projects forward by giving independence to people who didn’t have it before; requiring less parts to our technology because the process is simplified; and providing an easier way for us to connect with each other. All this relies on language.

Language is both the simplest and most complicated part of artificial intelligence and voice recognition technology. It is a natural phenomenon that we communicate with our voices, and it is only natural to want to find other uses for them. On the small scale, we have seen this in terms, of phones that recognize who you want to call, or computers that allow you to log in by speaking a certain word or phrase.

But this is just the beginning. Soon, the majority of our lives will be operated by artificial intelligence. Slowly, little things are creeping into our everyday lives and processes are being automated and successfully run by computers and not humans. Sometimes we realize it and sometimes we don’t. That’s how commonplace the new technology has become: it happens so quickly, we don’t even notice a difference when it’s introduced.

There’s Still a Place for Humans, Right?

Of course there’s a place for humans! As of right now, artificial intelligence can only go so far. It sounds new and amazing, but the technology is still in its infancy. However, as mentioned earlier, technology is developing at a much more rapid rate than it ever has in history. We as humans need to be ready to adapt because soon artificial intelligence will be adapting around us.

Gurbaksh Singh Chahal is currently leading teams working one some of the most advanced artificial intelligence technology right now. From Chatbots to a computer playing Go, to ad-blocking technology, Gurbaksh Singh Chahal has demonstrated a number of practical uses for artificial intelligence, but he also sees plenty more possibilities for the technology being developed.

We, as humans, have done much to change the course of history through technological development. In some ways, it seems like our language of “ABC” is being replaced by zeroes and ones.  But that’s not completely true. Artificial intelligence is being created to mimic-and in some cases, improve-human behavior. That means a human needs to be the one to set the system that produces the chatbot or the AI or the voice recognition software. Artificial intelligence only understands language as it was programmed to (currently), and if you are worried about how are that can go, remember two things:

  1. Humans have a finite learning curve. We can keep learning new things, but at some point, certain information becomes irrelevant and we dispose of it.
  2. Right now, artificial intelligence also is finite. The advances that are being made to the technology are incredible, there’s no doubt there, but there is still only a certain point to which machines can process information, and only so much information that can be input into an individual machine.

There are a lot of opportunities for artificial intelligence to make the world a better place, but it’s up to the humans to apply it. Right now, artificial intelligence is revolutionizing communication technologies. Perhaps the next step is to turn it into a less polarizing technology, make it something all society can benefit from, and takes us from there into the future.

How Gurbaksh Singh Chahal builds a team

Build a Successful Team Like Gurbaksh Singh Chahal

There are two ways of doing business: you can create a company where everyone follows the leader and says nothing out of line, or you can build a team with unique viewpoints who want their voices to be heard. When Gurbaksh Singh Chahal built his companies, he chose the latter. At Gravity4, he has adopted the same strategy and it has proved to be once again a success.

When starting a business, you need people you can trust. Chahal relied on his siblings, and still does, and they helped get his company off the ground. But when a business gets to the point where it needs to expand, and you are considering who to hire, you have to decide how you want to lead, and how you want your team to follow.

You can’t be a leader without any followers

Whether you’re leading a team of 3 or 300, there are some principles that don’t change. Gurbaksh Singh Chahal says the first thing to look for when building a team is people who share the same passion as you. If people don’t have the same drive, or aren’t looking for the same success, you won’t get the results you want. When you work with a team that wants the same results, they are more driven and more motivated to work with you to accomplish those goals. Chahal says that if you truly want to be successful, “let passion be your paycheck.”

Another element of choosing who have the same passion as you is choosing people who see the world differently from you. A problem has never been solved through one point of view. A glass of water is never half full to everyone, or half empty to everyone. There will always be differing opinions, and they all need to be heard, because chances are, one idea or a combination of ideas will lead to your company’s next big break.

How Gurbaksh Singh Chahal builds a team

Besides a shared passion, a willingness to listen on everyone’s part is key to the success of the group or the organization. If voices are not being heard, the team becomes disjointed instead of working as a cohesive unit. If one part of the team does not know what the other part is doing, they’ll find it very hard to stay together, and reach their goal.

If you have people with passion, and a willingness to listen, the hardest thing to find, especially with people you don’t already know, is trust. Gurbaksh Singh Chahal found that initially with his siblings, but for larger companies, it’s impossible to stay alive without some outside help.

For this, the best tool is your gut. Your gut feeling is right probably more than you think it is, especially when it comes to having to make quick judgments about whether a person would be an asset. You’re always taking a risk, no matter who you hire, whether you or know them or not, but chances are if the person understands what you want to accomplish, and agrees with the direction the company is headed, chances are they will be on board to help with whatever is necessary.

From Building to Leading

Your job as team leader does not end once you gather the people together. You cannot put an assignment in front of them without any guidance, and you also can’t expect them to maintain any momentum for a project when the team leader doesn’t seem to care too much about it.

That’s the beauty about following your passion. Whether you are a team leader or a team member, if you are doing what you love, you are going to want to be involved in what’s going on, from brainstorming new ideas or putting the finishing touches on the final product. Having the whole team work together collectively is an imperative for a business to succeed.

Another part of being a good leader that Gurbaksh Singh Chahal believes in is an open-door policy. Any of his employees can come and talk to him regarding any issues that have arisen at work. This policy works well for corporate managers, especially team leaders, because it is so easy for people to be overshadowed or spoken over that good ideas can be missed. Listening isn’t just important for the people who join the team; it’s important for the team leader, as well.

No team should ever be made up of people who agree with each other 100% of the time. That’s not a team; a team brings together different voices and different strengths to create a better final project. For a leader to surround themselves with only people who completely agree with them is an ineffective tactic that will prevent a company from growing and seeing success.

The future of your business relies on the strength of your team. The best teams are the ones that work together to solve problems, rely on each other’s skills, and are open to speak to each other about different directions. Only then will a team start to see the positive results they are striving for.

The teams here at Gravity4 are proud of their accomplishments, and the steps they have taken to make advances in advertising technology. And they are proud to share them today, with companies around the world.

gurbaksh chahal

Gurbaksh Singh Chahal: A Constant Innovator in the Face of Adversity

It takes a lot of talent and effort to start a successful company. Gurbaksh Singh Chahal, the tech industry prodigy and founder and CEO of Gravity4, has four successful attempts under his belt. His illustrious career spanning nearly 20 years has all but proved his vision and strong leadership. An established entrepreneur, philanthropist, and motivational author, Gurbaksh Singh Chahal continues to inspire new generations of dreamers all over the world.

High-tech Wizard

Gurbaksh Singh Chahal has come to epitomize American Dream. His incredible career began in 1999. A son of immigrants from the Indian state of Punjab founded his first company at the age of 16. Who would have thought that a start-up created by a school dropout would sell for millions of dollars only 18 months later? However, that is exactly what happened to ClickAgents, the advertising network founded by Chahal and acquired by ValueClick (now a part of Alliance Data Corporation).

But the story doesn’t end here. In 2004 Gurbaksh Singh Chahal became a pioneer of behavioral targeting, the technology that utilizes advanced data analytics to optimize advertising campaigns globally. In 2006, his company, BlueLithium, received the highest honor of Top Innovator of the Year, putting it in the same rank as Skype and Google. In 2007, BlueLithium was acquired by Yahoo! for a hefty sum of $300 million, making its founder one of the youngest and most successful entrepreneurs in the hi-tech industry.

Gurbaksh Chahal went on to explore the opportunities of the digital industry. In 2009, he launched RadiumOne, a multi-channel DSP, and later he founded Gravity4 – an innovative company that employs over 400 of people operating in 20 countries. Currently Gravity4 is a part of Gravity4 Worldwide Holdings that includes Gravity4, G4 Pharm and G4 Natural Energy entities.

Over the years, he has made numerous television appearances, including the Oprah Winfrey show. His accomplishment was acknowledged by an Honorary Doctorate degree in Commercial Science from Pace University.

Gurbaksh Singh Chahal: Role Figure and Motivational Author

Gurbaksh Chahal penned an autobiography published in 2008. The book titled, “The Dream”, summarizes the emotions and experiences of his professional journey. It tells the story of his struggle, the challenges he faced, his ups and downs on the way to victory. He wanted the audience to know the hardships of entrepreneurship and how he overcame them and established himself as an entrepreneur.

Chahal aims to inspire people to chase their dream and face challenges head-on and be persistent in the pursuit to overcome any hurdles.

He also has a motivational blog and is a regular contributor to The Huffington Post.

He is a strong believer that loving what you do is a key to success. ” Listen to your heart. We tend to do well at things we love, so find something you love—or learn to love what you’re doing”, says Chahal.


Social responsibility plays an important role in life of the successful entrepreneur.

The Chahal Foundation is a non-profit organization, which was established by Gurbaksh in July 2014 on his birthday. Prior to this, the non-profit was called “BeProud”; it was formed after the Wisconsin Temple shooting. The foundation aims to spread the awareness and tolerance for diversity for all religions as the key to universal success.

Since 2014, the Chahal Foundation has been focused on 5 main targets: putting an end to child labor by promoting education in the developing nations; fighting child illiteracy; women empowerment; mentoring young entrepreneurs and supporting disaster relief efforts.

Gurbaksh’s focus behind the foundation is to leave a positive legacy behind. He has a great deal of hard work and personal funds to empower the needed areas. He continues to contribute towards education, growth, and progress of the unprivileged around the world. In an attempt to reach his goal, he has visited various countries to spread his message – “to create a world free from hatred, and ensuring everyone is respectfully granted their universal right to be happy.”

The foundation aims to enhance child literacy rate in the developing countries as it provides funds and resources to renovate schools in regions like India and Africa. Gurbaksh has further donated his time and money to start numerous scholarships and support educational mentoring in the US, UK, and India.

The access to education is ‘near and dear’ to Gurbaksh. He also has a scholarship endowment setup at the Pace University, New York, USA, whose aim is to enable students to pursue their dreams of higher education.


How Google Changed the Rules of Display Advertising During the Super Bowl

Google made a major update to how it displayed advertisements just in time for the half-century anniversary of the Super Bowl.

In late 2015, Google started beta testing their new Real-Time Ad product designed at serving advertisements in real-time. The goal was to give consumers advertisements as a response to major television moments, knocking Twitter and other social networks out of the top spot for real-time engagement from advertisers. (GENIUS!)

For Super Bowl 50, Google expanded this beta test to allow more companies to test their real-time advertisements in relation to a major television event. Other events that advertisers could leverage include political debates and awards shows.

How Google’s Real Time Ads Work

The ads were displayed on both YouTube and Google’s display ad network, which displays ads on thousands of apps and millions of websites.

With this new format, ads are dynamically inserted in real time. Consumers who are not using ad blocking software are able to see the ads at just the right time in the place where they’re already browsing.

Advertisers are able to use Adwords to pre-create ads in anticipation for certain events. When a moment starts people buzzing on social media, the advertiser is able to immediately insert their ad into the dynamic network so thousands or millions of people see it right away.

Who’s Testing This?

During Super Bowl 50, was the lucky advertiser to get to test the Google Real-Time Ad product. purchased traditional advertising from CBS for the big event. By tacking on this advertising model, the company is able to capture a larger audience and retarget the second screen users who just saw the advertisement on television.

Comcast will also test the Real Time Ad product for another major event – the Oscars.

YouTube’s Role

The Real-Time Ad network benefits Google too. YouTube is being used to serve up videos in real-time also.

For example, Super Bowl 50 commercials were shown through YouTube AdBlitz. Last year, over 300,000 hours of advertisements were watched on YouTube. This year, the AdBlitz had a gallery of teaser videos for the big game’s advertisements. Post-game, consumers were able to have a voice by voting for their favorites.

Real-Time Works

Is your business excited by the potential of real-time advertising? You’re not alone. Keep an eye on this developing advertising product to see how it’s helping other brands and if it might be a fit for yours. 


Why You Should Care About Facebook’s Attention to Virtual Reality and Mobile Apps

Cigars were lit late last year as Facebook’s CEO, Mark Zuckerberg and wife Priscilla, welcomed their first child. Zuckerberg, who had been open about his family’s struggles with fertility, took two months of paternity leave, but that hasn’t meant a slow down in his company.

Facebook has started 2016 with big plans. The tech giant (and the only social network in the $300 billion tech club) has announced a new focus on virtual reality and mobile apps.

Why Now?

Over the past few years, Facebook has acquired several big companies. They purchased Instagram for $1 billion in 2012. They acquired WhatsApp in 2014. They bought Oculus, a virtual reality company, in 2014, and Gear VR, another virtual reality product with Samsung and Oculus.

These acquisitions have been slow to grow but this year, plans are changing.

Facebook’s Dip Into the Virtual Reality Pool

Virtual reality might seem farfetched to many people, but it’s expected to quickly rise as one of the hottest topics of 2016. Facebook anticipated this emerging trend, which is why they were one of the early tech companies to back the new products.

It’s not going to be an instant success. The founder of Oculus said the only way to get millions of people using virtual reality is to bring the cost down and the quality up.

This March, the first product from Oculus will launch. Although consumers will be limited to the early adopter crowd, the tech companies will use this time to gather feedback. Facebook’s ears will perk up and listen to the good, bad and ugly of the virtual reality trend. Based on the initial reaction, Facebook will know what needs to change to continue inching this emergent product toward mainstream usage.

Why does this matter to you?

Savvy businesses will have a unique opportunity to get in early with this new tech trend. Think virtual marketplaces and stronger connections to potential buyers. By paying attention to this now, you’ll position yourself to dive in head first with a solid marketing strategy as usage picks up.

Mobile Apps

Mobile apps aren’t anything new – especially for Facebook. Messenger, Groups, Instagram and WhatsApp are just a handful of what Facebook owns.

This year, they’re expanding their reach by releasing a few new ones.

Moments is Facebook’s new attempt at a photo storage and sharing app. With so many of its users sharing photos on their network, it only makes sense.

Now, after the introduction of Facebook Live, a separate video app could also be created, although no plans for this have been made public. It’s pure speculation.

Why does this matter to you?

Facebook’s continued dive into developing mobile apps shows a clear need in the market. Consumers want these apps. They want easy access to useful services on their phone. Your company can provide the same by creating and marketing your mobile app, gaining more customers through better technology.


If you want to get a head start on emerging trends and consumer demands, look no further than Facebook. This company has been on the forefront of innovation since it started in the famous Harvard dorm room.