Author: Samatha

The Next Multi-Trillion Dollar Economy: AI and BlockChain

Gravity4 AI Blockchain
Gravity4 AI Blockchain

(Post written by: Gurbaksh Chahal. This blog first appeared on BeLimitless on July 31, 2017)

As digital technology continues to evolve, there are two major disruptions entering the marketplace: Artificial Intelligence and Blockchain.

In the past couple of months, the industry has seen massive penetration of LIVE AI beta products ranging from Chatbots, servicing from e-commerce to banking, to AI outranking the top-ranked Go player, Ke Jie. Similarly, a host of global banks are in the midst of discussion to testing ways to issue currency using blockchain distributed ledgers. Among the long list, Bank of Canada and The Monetary Authority of Singapore are the latest to issue a ‘tokenized’ form of currency on blockchains.

Among these two innovations, AI is easy to understand (for the most part by many) as the key driver is to boost the corporation’s profitability. In a recent report by Accenture, AI is forecasted to lead an economic boost of $14 USD trillion across 12 countries by 2035 – across 16 industries. Similarly, central banks in many countries are exploring ways to put existing currencies on blockchain or also known as “unaltered distributed ledgers.” Advantage for the banking industry to use blockchain is that it allows secure transactions between parties without the need of intermediaries. This process reduces fees as well as increases efficiency of transactions transparently.

Among the 16 industries being impacted, Blockchain brings inherit advantage to the growing $230 billion+ digital advertising we participate in. Currently, the industry is plagued with fraud and data supply chain challenges mounting to over $8 billion+ annually. It aims to revolutionize the programmatic marketplace by preventing fraud and by bringing much needed transparency to the ecosystem. The transparency provides the vendors the opportunity to facilitate a secure exchange of non-PII audience data. With the pending EU GDPR data regulation, this area has been a critical focus for Gravity4 to solve yesterday’s problem with tomorrow’s solutions.

Another low-hanging use case is how Smart contracts are enabled using a blockchain platform, allowing contracts to execute seamlessly when consensus is met.

Among many advantages, blockchain is a decentralized network, where host of peer networks verify each transactions. This process is a useful attribute in an ecosystem to overcome fraud, increase accountability, and address attribution challenges.

While there are many ways to solve the same problem, as various companies are looking to build “new standalone blockchains” with no supply or demand. However, at Gravity4, we see blockchain as a necessity that sits on top of an established advertising technology stack. As the old saying goes, “Don’t reinvent the wheel. Just make the wheel better.”

This will ultimately lead to a new evolution of data-driven omni-channel marketing.

Stay tuned as we bring more on this latest innovation from our global Gravity4 leadership team.

Samatha
I love my job and am delighted to be part of Global Gravity4's product marketing team. I am one part math & one part marketing geek - woohoo!!!. Big Data & Machine Learning is my game! Bring "it" on! I focus on the global communication efforts for our cutting edge marketing cloud platform and delighting our global brand customers.Regardless of a big global team, our aspirations revolve around one word: #BeLimitless

La inteligencia Artificial está transformando el marketing digital – Gravity4 Spain

 

Gravity4 Spain
por Javier Murillo (Regional Director, Gravity4 Spain    (Gravity4 Mona Lisa)

 

La Inteligencia Artificial (AI, en inglés) promete cambiar nuestras vidas en multitud de formas, desde vehículos que se conducen de forma autónoma, hasta diagnosticar enfermedades mucho antes de que los médicos las detecten. Dado que todo el mundo habla de ella en la actualidad, podríamos pensar que se trata de un descubrimiento reciente. No obstante las técnicas sobre las que esta se ha ido desarrollando, se iniciaron allá por el verano de 1950 en el Darmouth College, durante un proyecto de investigación.

La inteligencia artificial es una rama de la informática que busca desarrollar máquinas inteligentes. Se ha convertido en parte fundamental de la industria tecnológica actual. Esta semana hemos tenido el orgullo de presentar el proyecto Mona Lisa, el asistente digital de inteligencia artificial (AI), para potenciar acciones de marketing digital en 19 países. Mona Lisa, por supuesto, obtiene los datos para trabajar desde el potente marketing cloud de Big Data de Gravity4

Liderando la innovación

Gravity4 Mona Lisa
Gravity4 Spain AI

En Gravity4 evolucionamos constantemente nuestra estrategia de producto para adaptarnos al siempre-cambiante landscape digital. Las principales disrupciones, desde el social media a las aplicaciones de mensajería instantánea, han cambiado la forma en la que nos comunicamos y “conversamos” con nuestras audiencias objetivo. El viejo método “copia/pega en Excel” de análisis de datos ya no es eficiente. Ya que la tecnología ha logrado increíbles avances en los procesadores (CPUs/GPUs) (GPU),ahora disponemos de potencia computacional suficiente para analizar cantidades ingentes de datos (Big Data) y personalizar el mensaje publicitario hasta cotas inimaginables hace unos años. Con este fin, en Gravity4 hemos estado desarrollando el “Machine Learning” (nuestro asistente, Mona Lisa) durante todo el año pasado bajo una beta cerrada.

En definitiva, desarrollamos algoritmos de marketing digital para aplicar métodos estadísticos a los datos que nos permiten conocer qué marca y/o producto quiere cada consumidor, cuando lo quiere, dónde lo busca, dónde lo compra, desde qué dispositivo, en relación con qué otros productos y/o contenidos, qué trigger concreto es el que le hace tomar la decisión de compra,… El objetivo último es conseguir la creación de marca y la involucración del consumidor, sin que sea necesaria la constante optimización manual que realiza una agencia de medios.

Usando el machine learning establecemos qué contenido es el que más probablemente logre traer de vuelta al sitio web a nuestro cliente, basándonos en un modelo predictivo. En nuestra beta cerrada también estamos usando este modelo predictivo para reducir el llamado “churn rate” (clientes perdidos)

Gravity4
Gravity4 Mona Lisa

Con los petabytes de datos generados, la inteligencia artificial Mona Lisa está aprendiendo a formular análisis predictivos altamente precisos, que son usados para predecir comportamientos del consumidor, tendencias de compra, e incluso si aparecen patrones de abandono de marca en la audiencia de nuestros clientes.

En función de estas conclusiones (obtenidas en milisegundos), es posible impactar a estas audiencias con el mensaje más apropiado para reactivarlos y evitar perderlos.

Nuestra plataforma de gestión mediante Machine Learning (Mona Lisa) (tecnología propia de inteligencia artificial) ayuda a las marcas a predecir qué canales lograrán los mejores resultados en un modelo de inversión programática. Proporciona una valiosa guía sobre qué canales utilizar, cuáles evitar, y en cuales acelerar la inversión. Multiplica exponencialmente la activación de nuestras audiencias al retroalimentarse y potenciarse con su propia actividad.

Otros avances en marketing gracias al Machine Learning

Algunos de los caminos en los que el machine learning puede revolucionar el marketing digital son:  

  1. Interacción con la marca: La publicidad programática puede usar modelos de propensión generados por algoritmos de machine learning para mejorar la precisión en el matching de anuncios con nuestras audiencias las relevantes.
  2. Protección de la marca: Se ha demostrado que los anuncios colocados de forma programática en el search network aparecían en sitios web no seguros, o en sitios con contenido “problemático”  La tecnología de inteligencia artificial puede ayudar detectando ese contenido y excluyendo esos sitios de nuestra programación.

Validación de leads: El machine learning se puede aplicar a la cualificación de leads basándose en criterios predeterminados. Los equipos comerciales pueden de hecho crear una gradación en dichas cualificaciones y concluir si es conveniente la inversión o no. Esto es especialmente relevante en negocios B2B con procesos de venta consultiva, donde cada venta implica una considerable inversión de tiempo y dinero. Limitando la campaña a los leads más cualificados, se ahorra tiempo y se maximiza el retorno. El conocimiento adquirido sobre la propensión a la compra de estos leads también puede usarse para enfocar las ofertas y descuentos allí donde son más efectivos.

(Post contributed by Javier Murillo – Regional Director, Gravity4 Spain)

 

 

Samatha
I love my job and am delighted to be part of Global Gravity4's product marketing team. I am one part math & one part marketing geek - woohoo!!!. Big Data & Machine Learning is my game! Bring "it" on! I focus on the global communication efforts for our cutting edge marketing cloud platform and delighting our global brand customers.Regardless of a big global team, our aspirations revolve around one word: #BeLimitless

Gurbaksh Singh Chahal: Empower the Young Minds of Today To Face the Future Bravely

We live in an age of unprecedented progress that encompasses every aspect of our lives. We are surrounded by things and technologies that were unthinkable mere decades or even just years ago.

Right now, we are facing a major breakthrough in Artificial Intelligence and Machine Learning. Gravity4, a marketing cloud company founded by Gurbaksh Singh Chahal, is testing Deep Learning within a controlled domain in order to refine the predictability of a consumer’s potential purchase.

Machine learning helps enhance predictive modeling that has limitless number of applications. This is one of the most fascinating and promising fields of study, and its further development depends on you Human beings with natural hunger for knowledge and insatiable passion for innovation, says Gurbaksh Singh Chahal.

Being Human Means Being Creative

Progress is driven by innovation. New ideas, new methods and technologies that appear every day expand our knowledge and understanding of everything around us. The more we learn, the more hungry we are for what yet remains to be discovered. Human curiosity and creativity, the most characteristic traits of human beings, inspire and spur each other enabling further progress of our species.

We’ve come to realize that creativity is a unique activity that cannot be delegated to machines. Our progress in AI is remarkable, but so far it cannot replace humans in their most human function: being curious, asking questions, creating and inventing new ideas.

Here at Gravity4, we are exploring our knowledge of AI and Deep Learning to better understand the ad technology platforms. We are certain that very soon, much sooner than you can imagine, revolution of AI will enable us to operate smart cars in smart cities and help us make calculated predictions in all areas of life, be it science, nature, economy, or social interactions.

Sounds like Skynet? Maybe, for the faint of heart who lack creative thinking and underestimate the power of innovation driven by human curiosity. AI should not instill fear; it must facilitate change in our education system, as we need more specialists capable of exploring the abilities of AI and further development of Deep Learning.

Empower The Young Minds of Today, Urges Gurbaksh Singh Chahal

Fear mongering is a dead-end strategy, says Gurbaksh. Never in the course of human history it was successful. Technophobes can impede progress, but there’s no way to stop it.

At all times there were people who were reluctant to welcome change and refused to step out of their comfort zone. However, nothing can extinguish the passion for learning and exploring new horizons.

The future begins now. It is vital that our youth lead the effort to expand our knowledge of AI and Deep Learning. This means changing our school curricula to prepare younger generation for this brand new world that awaits them.

Remember, our progress as a society is not limited to material world: we’ve made a huge leap forward in terms of providing equal opportunity for all. We need to walk further along this road to ensure that more people of all color and creed are engaged in education.

It’s time to learn that wasting human capital is a crime against humanity. These days progress is not forged in labs; it is created in classrooms all over the globe. Every child in every country of the world should be given a chance to nurture his curiosity, the most human trait of all.

Self-driving cars, 3D-printing, DNA repair treatmentsm and many other futuristic technologies are already here and they are not going away. Unfortunately, our current education practices are lagging behind. We need to invest a lot of time and effort to change the situation by bringing passionate teachers and newest technologies to the classroom.

We need future scientists, data analysts, programmers and specialists in every field of human knowledge. We need to find new ways to motivate our youth and prepare them for the great future that awaits them.

It’s not the advance in science that will bring about the Skynet the technophobes are so afraid of; on the contrary, it’s the lack thereof.

Samatha
I love my job and am delighted to be part of Global Gravity4's product marketing team. I am one part math & one part marketing geek - woohoo!!!. Big Data & Machine Learning is my game! Bring "it" on! I focus on the global communication efforts for our cutting edge marketing cloud platform and delighting our global brand customers.Regardless of a big global team, our aspirations revolve around one word: #BeLimitless

Gravity4 Asia Launches AI Powered Chatbots

Press Release: Gravity4 Asia is the leading multi-screen advertising technology company, which announced it has officially launched its AI powered ChatBot service. Company’s product officially went live with its first few clients last week.

Gravity4’s Chatbot is an automated service, powered by machine learning and rules that enable online interactions among consumers and brands through a messaging interface, requiring no download of any application. Company announced its release being readily available on digital platforms (Facebook Messenger, Skype, SMS and Web). Service is a seamless user experience, connecting customers to brands, products and services. Several tier 1 brands went live with this service last week. The product has been developed by Gravity4’s Asia team and been made available to all its advertisers as a custom development program. Furthermore, the product provides deep analytics for brands to understand their audience engagement at a glance and get deeper insights into conversation metrics. This additional insights, real-time, enables brands to understand what’s on their customer’s minds, anticipate brand challenges that they may arise on a one to one basis and respond accordingly.

#MonaLisa Mobile Audience
Gravity4 Asia: Mobile Reach

Gravity4 Asia – Chatbots AI

“Gravity4 Asia/Pixels (previous DoubleClick Asia) has been market leader in Hong Kong, within the digital & mobile sector. Its strong position in the mobile sector seamlessly positioned the team for a successful launch of intelligently powered chatbot to enable brands to harness the power of mobile into the next stage beyond advertising and into customer care,” said CEO/Founder of Gravity4, Gurbaksh Chahal.

Furthermore, company announced it’s AI Team has been working with select brands to leverage AI and machine learning capabilities, to understand deeper the consumers’ habits, behavior and context of their conversation. This will feedback back into it’s Mona Lisa AI marketing cloud, to provide brands and consumers with timely and relevant offers.

“AI, chatbots and VR are the three hottest topics in digital marketing this year and we’re pleased to bring to market one of the 3 top emerging global trends with the launch of Pixels’ ChatBot to advertisers in Asia. With ChatBot, advertisers can now effectively integrate their current promotional messages to consumers on messaging apps already commonly used by consumers”, said Kevin Huang, CEO of Pixels/Gravity4 Asia.

The market for chatbots globally is growing exponentially and according to Transparency Market Research, the market for chatbots are forecasted to be worth US$995 million by 2024 as companies invest into them as a business transformation tool as well as automation of a variety of business and marketing functions. Chatbots are now commonly used in customer service centers but increasingly marketers and brands are adopting and integrating them into their marketing campaign, specifically with their mobile based promotion where integrating chat is seamless and un-intrusive for consumers.

Samatha
I love my job and am delighted to be part of Global Gravity4's product marketing team. I am one part math & one part marketing geek - woohoo!!!. Big Data & Machine Learning is my game! Bring "it" on! I focus on the global communication efforts for our cutting edge marketing cloud platform and delighting our global brand customers.Regardless of a big global team, our aspirations revolve around one word: #BeLimitless

Gravity4 Asia: HongKong secures 100% Mobile Audience Reach! #AI #MonaLisa!

Mobile programmatic advertising is well positioned to take over across the globe. With each day the growing internet connections, machine learning and big data has enabled the growth in the mobile programmatic advertising sector. Just earlier this year, mobile traffic surpassed the desktop in many countries. As consumer preferences continue to favor mobile devices, to deliver the best ‘consumer-to-brand connections are crucial, in providing the native brand messaging experience.

In March 2017, Gravity4 Asia showcased its strength in the mobile ecosystem. In an independent third party audit, Gravity4 HongKong secured 100% audience reach across their mobile consumers. This success is attributed to our strong brands and publisher relationships, secured by our Gravity4 Asia team. Layered on top of these relationships is the added infrastructure of the Machine Learning Artificial Intelligent platform, #MonaLisa.

Gravity4 HongKong: 100% Mobile Audience Reach
Gravity4 Asia: Mobile Reach

“Mobile is a personal device that remains ON and is with always with the consumer. Gravity4 Asia is seeing a huge mobile ecommerce growth. We have pegged ourselves in a strong, growing market and now we have 100% market coverage.  We are taking our geographical learnings and pushing forward to cover all of Asia. I am very proud of our stellar sales team. We connect brands with their consumers on-the-go. We have best of class branded media supply relationships that run rich media native mobile ad units. And, now we layer on a top notch technology using artificial intelligence – our AI engine – #MonaLisa.” – MD of Gravity4 Asia, Kevin Huang

Gravity4 has been utilizing Machine Learning to determine the optimal bid strategy for the rate, best placement as well as rich media creative to serve on ‘audience level’ across devices. #MonaLisa’s predictive machine learning algorithms utilize the cross-device data to formulate future prediction on user’s likelihood to engage with a brand.

“MonaLisa strives to optimize the media buying process with the target goal to enhance the customer-brand relationship. It’s machine learning algorithms are highly efficient in assessing the correlating attributes across the device impression level. This deeper data point helps it formulate effective predictors of brand ad engagements – even when the consumer switch between devices throughout their day.” – CEO of Gravity4, Gurbaksh Chahal

Our platform uses the predictive models of device behaviors and consumer preferences to formulate optimal audience clusters, which traditional media platforms have struggled with. The computing power of Gravity4’s platform enables the evaluation of various correlating data points simultaneously. Furthermore, the #MonaLisa’s algorithms improve the media bid decisions by enriching the audience level data on each impression call – taking in account not only the 1st party data, but also the 3rd party data streams.

Follow us and learn more on adtech and #AI. Or contact our sales teams, across the globe, to say “Hello to #MonaLisa.”

Samatha
I love my job and am delighted to be part of Global Gravity4's product marketing team. I am one part math & one part marketing geek - woohoo!!!. Big Data & Machine Learning is my game! Bring "it" on! I focus on the global communication efforts for our cutting edge marketing cloud platform and delighting our global brand customers.Regardless of a big global team, our aspirations revolve around one word: #BeLimitless