Interest-Based Advertising Opt-out
Gravity4 is committed to transparency and choice. Our opt-out tool allows you to “opt out” of interest-based advertising. Some of the ads you receive on web pages, mobile apps and devices, and in emails are customized based on predictions about your interests generated from your visits over time and across different web sites. This type of ad customization — sometimes called “online behavioral” or “interest-based” advertising — is enabled through your computer or mobile browser, browser cookies, and mobile operating systems and applications. Such online advertising helps support the free content, products and services you get online.
Following your opt out, we will no longer collect and use data from across web domains, applications and email messages owned, operated, or advertised on by Gravity4 for the purpose of delivering advertising based on your known or inferred preferences or interests from the data collected (Interest Based Advertising or IBA). Opting out does not mean you will no longer receive online advertising. It means that we will no longer deliver ads tailored to your web preferences and usage patterns.
Please note that these opt outs apply only to data collection related to Interest-Based Advertising. You will still receive other types of online advertising on the web sites you visit and apps you use and the providers of those websites and apps may still collect information for other purposes.
Opt Out of Interest-Based Advertising: You can opt out of interest-based advertising.
Gravity4 Web Browser Opt Out: You can click below to opt out of having the Platform used to select ads for your browser based on your online web browsing behavior. When you opt out, an opt out cookie will be stored in your web browser. The Platform will know the choice you have made when it sees your opt out cookie, and will apply your choice to all companies’ using the Platform. If you block or delete the opt out cookie, you will not be opted out and will need to allow cookies from Gravity4 and renew your opt-out choice.
Important things to note about the opt out:
Blocked cookies: The opt out cookie may not work if your browser is configured to block third-party cookies.
Deleting or protecting opt outs: If you delete your cookies, you will need to opt out again. There are browser plugins to help you preserve your opt out cookies. For more information, please visit http://www.aboutads.info/PMC.
Only this browser: The opt out only applies to the browser profile in which you set it. For example, if you set the opt out while using Firefox, but then use Chrome, the opt out will not be active in Chrome. To opt out in Chrome, you will need to repeat the opt out process. This is because the cookies cannot be read between different browsers or browser profiles.
Learn More: To learn more about interest-based advertising, and to access the opt outs of other online advertising companies, visit the Network Advertising Initiative opt out page.
High Frequency Marketing
Your time is valuable, work smarter with the Gravity4 Marketing Cloud.